2025. TRANSFORMATIONS OF THE EGO IDEAL IN CONTEMPORARY TIMES: A PSYCHOANALYTIC PERSPECTIVE ON SOCIAL MEDIA, THE DECLINE OF THE SYMBOLIC IDEAL, AND THE DEMANDS OF JOUISSANCE. Revista Multidisciplinar do Nordeste Mineiro. 16, 1 (Aug. 2025), 1–14. DOI:https://doi.org/10.61164/tyg08586.