DIFFERENTIATION STRATEGY FOR A COMMODITY: A CASE STUDY OF AN SMS DELIVERY COMPANY. Revista Multidisciplinar do Nordeste Mineiro, [S. l.], v. 20, n. 2, p. 1–25, 2025. DOI: 10.61164/08hh1j05. Disponível em: https://remunom.ojsbr.com/multidisciplinar/article/view/4889. Acesso em: 27 nov. 2025.