Branding and Customer Experience as Vectors of Sustainable Differentiation in the Brazilian Barber Shop Segment: A Qualitative Analysis Based on Secondary Evidence. REMUNOM, [S. l.], v. 13, n. 01, p. 1–21, 2026. DOI: 10.66104/3gjecd57. Disponível em: https://remunom.ojsbr.com/multidisciplinar/article/view/5448. Acesso em: 16 apr. 2026.