KNOWLEDGE MANAGEMENT CHALLENGES IN BRAZILIAN HIGHER EDUCATION INSTITUTIONS AMIDST THE RISE OF ARTIFICIAL INTELLIGENCE
DOI:
https://doi.org/10.66104/ppt7ep52Keywords:
knowledge management, artificial intelligence, higher education, academic governance, institutional innovationAbstract
This study examines knowledge management (KM) challenges in higher education institutions (HEIs) in the context of artificial intelligence (AI), focusing on Brazilian universities. Adopting a qualitative multiple-case study approach (Yin, 2018), data were collected through interviews, documents, and observations. The findings identify four interconnected challenges: technological limitations, human and cultural resistance, ethical and governance dilemmas, and academic integrity concerns. Interpreted through neo-institutional theory (DiMaggio & Powell, 1983; Oliver, 1991) and organizational ambidexterity (Tushman & O’Reilly, 1996), the results reveal tensions between innovation and academic values. The study contributes by conceptualizing AI integration as a socio-technical transformation that requires alignment between infrastructure, governance, human capabilities, and pedagogical practices.
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Copyright (c) 2026 Thiago Henrique Almino Francisco, Giancarlo Moser, Jeanderson Domingos Minotto Bombazar, Mouhamadou Moustapha Seck

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