ANALYSIS OF THE DIETARY SUPPLEMENT PURCHASE PROFILE AT A COMMUNITY PHARMACY IN THE CITY OF REDENÇÃO, CEARÁ
DOI:
https://doi.org/10.66104/eb67fx72Keywords:
Creatine; Omega-3; Nutraceuticals; Multivitamins; Food Supplements.Abstract
This study aimed to analyze the purchasing profile of food supplements in a private community pharmacy located within a supermarket in Redenção, Ceará, in order to understand consumption patterns and possibly support strategies for promoting the rational use of these products. This is a descriptive, retrospective study based on the analysis of secondary sales data from April 2024 to April 2025, obtained through the establishment's own computerized system. The products were initially categorized by the establishment and subsequently reclassified by the authors into different groups, being analyzed in terms of percentage of sales, price range and dosage forms. After applying exclusion criteria, 1703 products were considered, totaling more than R$ 140,000 in sales. The most sold supplements were, in this order, omega-3 (9%), creatine (8.8%), multivitamins (7%), energy drinks (4.2%), and digestive enzymes (3.8%). Analysis of the subcategories revealed a predominance of nutrients (28.2%) and functional products (27.6%), followed by bioactive compounds and other inputs (16.3%), natural products (12.9%), consumables (9.4%), and finally, products for digestive health (5.6%). The results indicate a strong influence of trends related to maintaining health, physical performance, aesthetics, and well-being; behavior also evidenced by the literature and market research. Significant consumption of energy drinks was also observed, which may imply health risks. In this context, the strategic role of community pharmacies and pharmacists in promoting the rational use of food supplements through educational actions, in addition to clinical nutritional monitoring, is highlighted. Thus, the study contributes to understanding consumption behavior in the city of Redenção and the microregion of Maciço de Baturité, reinforcing the need for awareness and regulation actions in the sector.
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