A IMPORTÂNCIA DO MARKETING PARA O AGRONEGÓCIO BRASILEIRO
Keywords:
Agronegócio, Marketing, Economia, EstratégiaAbstract
O objetivo deste trabalho é analisar sobre o Marketing no Agronegócio, ferramenta forte ao setor na economia do país. O tema justifica-se pelo fato de que o marketing é utilizado em toda a cadeia de produção, proporcionando identidade e valor às marcas e aos produtos promovendo maior atratividade ao setor. Assim sendo, temos a seguinte questão: Qual a importância do marketing para agronegócio brasileiro? Atualmente pode-se ressaltar que além de maximizar o potencial de vendas, o marketing auxilia em toda a gestão do segmento, bem como proporciona grandes inovações que tentam suprir as exigências do mercado. Para responder a essa questão, utilizou-se a pesquisa bibliográfica em artigos, livros e revistas com o intuito de esclarecer o tema pesquisado. Verificou-se que as ações estratégicas de marketing no agronegócio não só contribuem para o desenvolvimento da economia do país favorecendo a possível ampliação do mercado global cada vez mais competitivo.
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