VALORES PERSONALES Y PERSPECTIVA TEMPORAL EN LA ADQUISICIÓN DE ALIMENTOS ORGÁNICOS: UN ANÁLISIS ESTRUCTURAL MULTIGRUPO
DOI:
https://doi.org/10.66104/j15qn245Palabras clave:
Orientación intertemporal, Ecuaciones estructurales, Análisis multigrupoResumen
Este estudio examina la influencia de los Valores Personales y la Consideración de las Consecuencias Futuras, en sus dimensiones futura e imediata, sobre la adquisición de alimentos orgánicos, investigando el papel mediador de la orientación temporal y el efecto moderador de factores sociodemográficos en dos contextos regionales brasileños. A partir de una encuesta aplicada a 249 consumidores de Mato Grosso do Sul y Paraná (Brasil), los datos fueron analizados mediante Modelado de Ecuaciones Estructurales basado en Mínimos Cuadrados Parciales (PLS-SEM), incluyendo pruebas de mediación, análisis multigrupo (MICOM y MGA) y evaluación predictiva vía PLSpredict. Los Valores Personales se revelaron como el principal determinante del comportamiento, con un efecto directo de gran magnitud, mientras que la orientación futura de la CCF actuó como mediadora parcial. La dimensión inmediata no presentó relevancia explicativa ni predictiva. El análisis multigrupo reveló una moderación parcial por el factor regional. El diseño transversal y el alcance muestral restringido a dos estados limitan la generalización. El estudio contribuye al integrar constructos normativos e intertemporales en un modelo explicativo y predictivo, evidenciando que la elección de alimentos orgánicos está fundamentalmente anclada en valores internalizados y en una orientación ampliada hacia las consecuencias futuras de las decisiones alimentarias.
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Derechos de autor 2026 José Francisco dos Reis Neto, Renata Costa da Silveira Santos, Celso Correia de Souza, José Alexandre dos Santos, Bianca Obes Correa, Denise Renata Pedrinho
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