Hospitalidad en el Comercio Minorista de Servicios
Un Estudio sobre las Relaciones Establecidas en la Asociación Brasileña del Comercio de Artículos para Fiestas y Afines
DOI:
https://doi.org/10.61164/rmnm.v9i1.3922Palabras clave:
Hospotalidad, Comercio minorista, Indice de confianzaResumen
La investigación analiza la hospitalidad en el comercio minorista dentro de la Asociación Brasileña del Comercio de Artículos para Fiestas y Afines (ASBRAFE). El objetivo es desarrollar procesos que mejoren la interacción con los asociados. La pregunta orientadora es: ¿Existe compromiso y hospitalidad en la comunicación establecida entre ASBRAFE y sus miembros? Para responderla, se investiga el proceso de aplicación de un cuestionario sobre el índice de confianza en el mercado, encargado por ASBRAFE y aplicado a sus miembros y socios. Se utilizó un estudio de caso, con enfoque cualitativo mediante una investigación descriptiva sobre ASBRAFE y enfoque cuantitativo en el análisis de los resultados del cuestionario. Se identificaron bajos niveles de compromiso y participación, a pesar de un panorama económico optimista para el sector. El cuestionario aplicado no abordó completamente el concepto de hospitalidad, lo que indica la necesidad de campañas de compromiso y estrategias para fortalecer las relaciones entre la asociación y sus miembros.
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