LOGISTICAL BARRIERS AND PURCHASING ACTIVITIES: A STUDY WITH SELF-EMPLOYED SALESWOMEN IN THE CITY OF MANAUS
DOI:
https://doi.org/10.61164/6ppp1r07Keywords:
Logistics barriers, Purchasing activities, Independent salespeople, Purchasing process, Purchasing management, SaleswomenAbstract
This study aimed to identify the logistical barriers to the purchasing activities of self-employed salespeople operating in the city of Manaus. A survey method was used, with a purposive sampling of six respondents. Data were collected through a semi-structured interview guide and organized into frequency tables. The results were generated through frequency and content analysis and interpreted comparatively with the theoretical framework developed for the study. The results showed that a) the businesses are from diverse sectors, with a median market tenure of 16 years, their customers are from Manaus and the interior of the state, and their suppliers are from all regions of Brazil; b) the main logistical barriers to purchasing are supplier registration, costs, supply, and transportation; c) the barriers are caused by a lack of technical knowledge, deficient national logistics infrastructure, and low quality of the services demanded by the salespeople; d) the barriers arise due to informality, transportation costs, demand exceeding supply, and deficient local and national transportation logistics; These barriers are avoided through some formalization of the company, technical inventory management, the application of modern purchasing techniques, and the use of their own transportation when possible. The conclusion showed that independent salespeople have sought to overcome these barriers so they can achieve higher operational standards.
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