BARRERAS LOGÍSTICAS Y ACTIVIDADES DE COMPRA: UN ESTUDIO CON VENDEDORAS AUTÓNOMAS DE LA CIUDAD DE MANAUS
DOI:
https://doi.org/10.61164/6ppp1r07Palabras clave:
Barreras logísticas, Actividades de compra, Vendedores independientes, Proceso de compra, Gestión de comprasResumen
Este estudio tuvo como objetivo identificar las barreras logísticas para las actividades de compra de las vendedoras autónomas que operan en la ciudad de Manaus. Se empleó un método de encuesta, con un muestreo intencional de seis encuestadas. Los datos se recopilaron mediante una guía de entrevista semiestructurada y se organizaron en tablas de frecuencia. Los resultados se generaron mediante análisis de frecuencia y contenido y se interpretaron comparativamente con el marco teórico desarrollado para el estudio. Los resultados mostraron que a) las empresas pertenecen a diversos sectores, con una mediana de permanencia en el mercado de 16 años, sus clientes provienen de Manaos y del interior del estado, y sus proveedores provienen de todas las regiones de Brasil; b) las principales barreras logísticas para la compra son el registro de proveedores, los costos, el suministro y el transporte; c) las barreras se deben a la falta de conocimientos técnicos, la deficiente infraestructura logística nacional y la baja calidad de los servicios que demandan las vendedoras; d) las barreras surgen debido a la informalidad, los costos de transporte, la demanda superior a la oferta y la deficiente logística de transporte local y nacional. Estas barreras se superan mediante la formalización de la empresa, la gestión técnica del inventario, la aplicación de técnicas modernas de compra y el uso de transporte propio cuando sea posible. La conclusión mostró que los vendedores independientes han buscado superar estas barreras para alcanzar estándares operativos más altos.
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