EMERGING BUSINESS MODELS: BIBLIOMETRIC MAPPING OF CORE TRENDS

Authors

DOI:

https://doi.org/10.66104/9mvn5084

Keywords:

Value creation, Sustainability, Weconomy

Abstract

The sustainable transition has required organizations to reconfigure or create innovative business models aligned with social, economic, and environmental issues. In this context, the study aimed to map emerging business models in the academic literature, identifying economic trends and analyzing how they align with organizational strategies to create value and ensure adaptation to the market. The search adopted a bibliometric approach in the Web of Science and Scopus search databases, selecting 445 scientific articles published by 2023. Data processing was conducted using VOSviewer software and the Bibliometrix package in R environment. Additionally, a qualitative analysis based on the content analysis technique was applied to classify corporate strategies aimed at value creation. The mapping of co(occurrence) of keywords highlighted central themes such as sustainability, circular economy, innovation in business models and digital transformation. Among the most frequent trends, the Circular Economy, the Internet of Things (IoT), the Sharing Economy, and the Collaborative Economy stand out. The qualitative analysis showed that the association of emerging technologies and sustainable practices is a determining factor for the competitive evolution of organizations. It is concluded that currently, the competitiveness of companies depends on the incorporation of sustainable and technological models that optimize operational efficiency and meet the demands of conscious consumers. It is suggested that future research focuses on investigations on the effectiveness of these strategies in different sectors and deepens the study of trends that are still little explored in the field of weconomy.

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Author Biographies

  • Catiane Borsatto , Universidade de Caxias do Sul (UCS)

    Mestre em Administração

  • Marina Benato, Universidade de Caxias do Sul (UCS)

    Mestre em Administração

  • Leticia Bisol, Universidade de Caxias do Sul

    Mestre em Turismo e Hospitalidade

  • Ederson de Almeida Pedro, Universidade de Caxias do Sul (UCS)

    Bacharel em Sistemas de Informação

  • Samuel Francisco Ferrigo, Universidade de Caxias do Sul (UCS)

    Doutor em Administração

  • Roberto Birch Gonçalves, Universidade Federal do Rio Grande do Sul (UFRGS)

    Doutorado em Administração

  • Gabriel Vidor, Universidade Federal do Rio Grande do Sul (UFRGS)

    Doutorado em Engenharia de Produção

  • Alex Eckert, Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)

    Doutor em Administração

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Published

2026-03-23

Issue

Vol. 13 No. 03 (2026): REMUNOM - ISSN 2178-6925

Section

Artigos

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Copyright (c) 2026 Catiane Borsatto , Marina Benato, Letícia Eloisa Bisol, Ederson de Almeida Pedro, Samuel Francisco Ferrigo, Roberto Birch Gonçalves, Gabriel Vidor, Alex Eckert

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How to Cite

EMERGING BUSINESS MODELS: BIBLIOMETRIC MAPPING OF CORE TRENDS. (2026). REMUNOM, 13(03), 1-36. https://doi.org/10.66104/9mvn5084