MODELOS DE NEGOCIO EMERGENTES: MAPEO BIBLIOMÉTRICO DE LAS TENDENCIAS CENTRALES
DOI:
https://doi.org/10.66104/9mvn5084Palabras clave:
Creación de valor, Sostenibilidad, WeconomyResumen
La transición sostenible ha obligado a las organizaciones a reconfigurar o crear modelos de negocio innovadores alineados con cuestiones sociales, económicas y medioambientales. En este contexto, el estudio pretendió mapear modelos de negocio emergentes en la literatura académica, identificando tendencias económicas y analizando cómo se alinean con las estrategias organizativas para crear valor y asegurar la adaptación al mercado. La búsqueda adoptó un enfoque bibliométrico en las bases de datos Web of Science y Scopus, seleccionando 445 artículos científicos publicados hasta 2023. El procesamiento de datos se realizó utilizando el software VOSviewer y el paquete Bibliometrix en el entorno R. Además, se aplicó un análisis cualitativo basado en la técnica de análisis de contenidos para clasificar las estrategias corporativas orientadas a la creación de valor. El mapeo de la co(ocurrencia) de palabras clave destacó temas centrales como la sostenibilidad, la economía circular, la innovación en modelos de negocio y la transformación digital. Entre las tendencias más frecuentes destacan la Economía Circular, el Internet de las Cosas (IoT), la Economía Colaborativa y la Economía Colaborativa. El análisis cualitativo mostró que la asociación entre tecnologías emergentes y prácticas sostenibles es un factor determinante para la evolución competitiva de las organizaciones. Se concluye que, actualmente, la competitividad de las empresas depende de la incorporación de modelos sostenibles y tecnológicos que optimicen la eficiencia operativa y satisfagan las demandas de los consumidores conscientes. Se sugiere que futuras investigaciones se centren en la eficacia de estas estrategias en diferentes sectores y profundicen en el estudio de tendencias que aún están poco exploradas en el campo de la economía de la economía.
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Derechos de autor 2026 Catiane Borsatto , Marina Benato, Letícia Eloisa Bisol, Ederson de Almeida Pedro, Samuel Francisco Ferrigo, Roberto Birch Gonçalves, Gabriel Vidor, Alex Eckert
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