ANÁLISIS DE LOS DESAFÍOS DEL PROCESO DE IMPORTACIÓN PARA UNA EMPRESA DE TRANSPORTE DE CARGA AMAZÓNICA
DOI:
https://doi.org/10.61164/bw51wy94Palabras clave:
Proceso de importación, Empresas amazónicas, Empresa agencia, Desafíos del proceso de importación, Comercio internacionalResumen
Este estudio tuvo como objetivo analizar los desafíos del proceso de importación de una empresa de transporte de carga amazónica. Se empleó el método científico-tecnológico en su dimensión científica para generar respuestas a las preguntas orientadoras y a la pregunta central, mediante una guía de entrevista semiestructurada aplicada a profesionales de los departamentos que constituyen la actividad principal de la empresa. Los datos se analizaron mediante análisis semántico y de contenido, se organizaron en tablas de resumen y los resultados se interpretaron en comparación con el marco teórico desarrollado a partir del estado del arte en procesos de importación. Los resultados indicaron que: a) existen nueve desafíos en el proceso de importación, b) son enfrentados por todas las unidades que componen sus actividades principales, c) estos desafíos representan pequeñas partes del macrodesafío organizacional para alcanzar el objetivo negociado con los clientes, d) las causas de los desafíos son logísticas, tecnológicas, comunicacionales y financieras, y e) la complejidad es alta cuando hay negociación, media en los aspectos técnicos y tecnológicos, y baja cuando hay burocracia. La conclusión fue que los desafíos del proceso de importación son casi todos de naturaleza externa e incontrolable, lo que requiere que la organización se adapte a ellos.
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