GAMIFICATION AND ARTIFICIAL INTELLIGENCE: BUILDING INTERACTIVE AND PERSONALIZED EDUCATIONAL ENVIRONMENTS
DOI:
https://doi.org/10.66104/h3h52547Keywords:
gamification; artificial intelligence; personalization; learning engineering; interactive environments.Abstract
Contemporary education faces the challenge of overcoming the passivity of traditional models through large-scale personalization. This study, designed as a theoretical essay based on an integrative literature review, analyzes the convergence between Gamification and Artificial Intelligence (AI) as pillars of a new Learning Engineering. The main objective is to investigate how the use of game mechanics and decision-support algorithms can build environments that optimize the flow state and pedagogical effectiveness. The methodology followed the six-stage protocol for integrative reviews, analyzing evidence collected between 2021 and 2026. The results demonstrate that the integration of data architectures (Lakehouse) and pedagogical MLOps practices allows for real-time adaptation to student needs, mitigating dropout rates and educational technical debt. It is concluded that the competitive advantage of institutions lies in the ability to transform engagement into an ethical, stable, and technologically governed governance asset.
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Copyright (c) 2026 Paula Aparecida dos Santos Andrade, Thiago Gonçalves Silva, Adria Kimie Zensque Falchione, Thiago Benitez de Melo, Raíla Socorro de Oliveira, Cláudia Pelicao Camargo Bahia, Rafael dos Santos Nardotto, Fernanda Rodrigues do Nascimento, Analieze Aparecida Leopoldino, Sabrina Bezerra da Silva
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